The long story
I started my career in Brazil where I graduated in Electronic Engineering in the 90′s. In my first years, I was doing everything a piece of software needed to get shipped, most of the times alone, from programming to designing user interfaces. I quickly jumped from developing and designing corporate software for big companies like Shell to creating multimedia CD-ROMs to being a pioneer in designing websites at the very beginning of the commercial internet. My biggest achievement during this period of time was the launch of Globo.com, the internet branch of the largest media conglomerate in Latin America and one of the biggest in the world. I was in charge of web applications at the time.
In 2004 I moved to Montreal, Canada. For 10 years I worked for Yu Centrik where I was their UX Director. At Yu Centrik I led a small team of talented designers in projects that involved all kinds of digital user interfaces. From web sites to complex corporate systems, from camera screens to mobile apps, my role was to understand the business goals of our clients, get a deep knowledge of those who would use the finished product and define a winning design strategy. From there, our team worked in close collaboration with our clients throughout the design process using a number of UX tools, and I led them all the way up to the final deliverable. I was lucky enough to have clients such as Cirque du Soleil, Vidéotron, National Bank of Canada, Aldo, Qatar Airways and many others.
Besides our day-to-day projects, I found some time to teach UX methods. I believed the world needed more UX practitioners and that I could somehow share what I learned in all these years I’ve been in the field. I traveled around the globe to attend UX conferences and give talks at some of them. I’ve presented in countries like Denmark, Portugal, Russia, India, Italy, Czech Republic and also in the United States and Canada.
After all that time and for many different reasons, I decided it was time to go back to my country.
In July 2015 I started working as the director of Work & Co’s brazilian operation in Rio de Janeiro, my home town, partnering with clients such as GOL, Amazon, Globo.com, Claro and Itaú. In December 2020 I became a Design Partner.
I also teach at PUC/IAG. And speak Portuguese and French.